It is a story actually and there were many situations that inspired/contributed. You may also find that it is a common back story for any entrepreneur in sustainability.
Our son was born in 2010 and just like any mother, I wanted to ensure what he ate was healthy and I really wanted to bake for him. So I joined a professional baking program and through that I learnt quite a bit about the ingredients that go into off the shelf baked products. Then I started researching more and it was like a rabbit hole. In 2012 we came across this video of a family in California who were living off their 10k sq.ft. property. A homestead they called it. We watched the video and we just couldn’t stop talking about it and we knew what we wanted to do and plan for. Ours was a joint family so we couldn’t leave everything behind, so we decided to start small and experiment with growing some vegetables at home and composting. I also started experimenting with DIYs just so I could reduce my personal contribution to plastic waste. Then I discovered what I was doing had a term – zero-waste living. I was constantly looking for non-toxic, natural alternatives for home care. But back then there wasn’t a consistent supply and what was available was expensive plus mostly ineffective. I hadn’t thought about starting something of my own even then. A big initiator was my mom-in-law’s passing away of cancer and then losing my father within the same year. The two deaths kind of made me pause and rethink what I was doing with my life, the job (yes 17 years in the corporate sector) and whatever I was doing, was it worthwhile or am I pushing everything I want to do towards the later years of life for post-retirement when there was no such thing as post-retirement? By this time we had already invested in a tiny plot of land where we could build our house in a remote area. Now we wanted to learn how to go about growing food. So one by one my husband and I learned Permaculture at Aranya. We realised a tiny plot wouldn’t be sufficient and se we decided to put all our savings in a 1.5 acre plot of land. Now we are developing it using Permaculture principles. In 2019, after attending the Permaculture program, I had the clarity that I could offer whatever I knew by sharing the work and ideas I had by building community and also products that could help people make the transition to a sustainable lifestyle.